Tuesday, December 10, 2019


Amazon Introduces “Project Zero” To Eliminate Counterfeit Products

With an aim to ensure that customers receive authentic goods when shopping on Amazon, the online-selling giant has announced to…

By Chandrani Sarkar , in Technology & Gadgets , at November 13, 2019 Tags: , , , ,

With an aim to ensure that customers receive authentic goods when shopping on Amazon, the online-selling giant has announced to introduce “Project Zero” to India. The new project will bring additional powerful tools and proactive mechanisms to block, identify, and remove counterfeits. Around 7000+ bands have already enrolled in “Project Zero” across America, Europe, and Japan. Several Indian brands participated in a pilot to assist the company in examining the experience in India.    

Amazon’s Vice President of Worldwide Customer Trust and Partner Support Dharmesh M Mehta said in a statement that “with this launch, we’re excited to see many more brands in India, from small and emerging entrepreneurs to large multi-national brands, partner with us to drive counterfeits to zero and deliver a great shopping experience for our customers.”

“Project Zero” merges its innovation and advanced technology with the refined knowledge that brands possess of their own intellectual property and how best to notice counterfeits of their products.

It will implement through three powerful tools – Self-Service Counterfeit Removal Tool, Automated Protections, and Product Serialization.

Mr. Mehta said, “Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon.”

In its feedback, Hindustan Unilever stated that the tool has brought relief to brand owners and works in a flawless manner.

Product Serialisation is facilitated by a unique code that brands apply within their packaging and manufacturing process, and it allocates Amazon to individually scan as well as confirm the authenticity of every single purchase of a brand’s enrolled products through its marketplace.